A favorable outcome in a business as well as getting new customers will be achieved if there is advertising of products and services in the internet because a large audience will be created. Internet and world wide web growth has been highly credited to the initiation and elevation of technology over the years where it supplies a wide range of information to many people in regard to products and services offered by business owners, this creates awareness to many consumers. Online marketing has been considered a better form of marketing products and services than any other forms of marketing by companies of this generation angling those that see the advertisements because they get a lot of information from this advertisements like pricing as well as quality. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.
A large number of consumers is reached by a medium build by companies,businesses will normally offer their contacts on their pages like emails which customers will use to communicate with the business, this reduces the time used by consumers to communicate with the business. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Internet use has reduced the time taken to acquire products through the use of credit cards, companies also save on costs such as holding costs, accommodation costs and stock storage costs.
Complete knowledge about a product like pricing, is paramount before deciding to buy the product and compare it with the budgets the customer has made. The internet has enabled this since the consumer will be able to research on the product and make an informed decision during purchasing.
Online advertising has significantly competed and improved more than old methods of advertising like radio advertising. Significant characteristics are associated with online advertising like member registration, opinion polls where consumers are given a chance to give their points of view on services offered and newsletters where businesses direct and inform their members on recent changes.
Procedures of exceptional character should be embraced so that internet marketing is accomplished. information given by the websites should be dependable, genuine and pleasurable. Consumers should be able to move around the site with simplicity as well as have the knowledge on how to use it. Marketers should also understand information technology and implement up to date marketing strategies to ensure that their customers access their services with high speed and safe transactions which will give them comparative advantage against their competitors, and strengthen their customer’s loyalty.