Direct response marketing is a type of marketing strategy that is created to evoke immediate response and compel prospects to take some specific action such as opting to your email list, calling you for more information, placing an order or being directed to your site.
Direct Response Marketing Features
Easy to Track
This means that when someone responds, you can know which ad and media was responsible for generating the response. This is different with social media or brand marketing where no one will ever know what ad moved you to buy that product.
The the fact that you know which ads are being responded to and the number of sales you are making from each of them, you can measure exactly how effective each ad is. You then drop or change ads that are not giving any ROI.
Compelling Headlines and Sales Copy: Direct response advertising makes use of a compelling message of substantial interest to your chosen prospects. It makes use of attention-grabbing headline with a sturdy sales copy that is salesmanship print. The ad in most cases looks more like an editorial than an advertisement thus making it at three times more likely to get read.
It has a Specific Offer
The ad in most cases usually make a specific value-packed offer. The aim here is not to make sales out of the ad, but to push the prospect into taking the next action.
In most instances, direct response advertising has a call to action compelling the prospect to do something specific. It additionally has a means of response and capture of these reactions.
Techniques for Direct Response Marketing
Make it Easy
It is essential that the direct response marketing eliminate all possible barriers to response. You must clearly outline what the consumer must do to respond to your marketing. Offer numerous ways through which the prospects can respond and clearly spell them out and do it frequently.
People love getting free things. Along with your product or service, be sure to include a freebie like a sample, free webinar, booklet or newsletter. Assign this extra product or service a money value, so that consumers can quantify what they are being offered for free. This is a way of extra compelling to customers who are value oriented and who would otherwise be undecided about responding.
Offer Specific Statistics
You must include statistics on the success of your product. Positice results must be emphasized on and the popularity of your product stressed on. Many consumers like the sense of reassurance offered by this as they feel that other customers have enjoyed the product they are thinking of buying.
Set a Time Limit
Create a sense of urgency on your product in your message or ad. Have a discount price offer and explain that it is only good for a short period. This way you have help your clients make a decisions and stop procrastinating.