The quality and uniqueness of a company logo can be used to distinguish it, its products and services from other companies as well as create a long lasting reputation. People always create a trust for a company just by the mere look of its logo hence a company should be very concerned with creating one that will attract the attention of the people. A company can either hire a professional to design a logo for them or DIY.
For one to opt for DIY logo designs they must be skilled enough in graphic designing to ensure that they create the perfect logo. If one does not have the necessary skills, they can hire a professional graphic designer to handle it on their behalf. Most businesses are hesitant in hiring a graphic designer because the spend a lot of time and are expensive in designing a logo but will always ensure that the positive and important elements of your business are included in the logo.
DIY logo tools helps people with no skills in graphic designs to design a logo. They offer a variety of layout, colours and fonts that can be used to design a logo. Designing a logo on your own is usually cheap and less time consuming which may lead many business to try it especially if they do not have enough budget to pay for a professional logo.
The idea of designing you own logo maybe great at first but eventually it will have a significant effect on the business. The difference between a DIY logo design and a professional design is that it is complex and lacks important details. A complex business logo may not clearly express what it is meant to as it is confusing and eye straining making it difficult for customers to identify the business.
A DIY logo also lacks originality because when one is doing a DIY logo design they may not realise that they are imitating a logo that they saw somewhere. When a logo is similar to that of another business, it is difficult for the customers to distinguish them. Businesses should also avoid using clip art to design they logo as they may be taken to signify that their products and services are of poor quality too. The quality of the logo that a company uses is used by potential customers as a reflection of the quality of services or product they produce.
Comparing the gains and the losses of DIY logo designs, it is obvious that the losses over weighs the gains making it clear that DIY logo design is a bad idea for any business hence it is advised that they hire a professional graphic designer.