The fridge is the appliance in the home that is commonly accessed. If your house has kids, you have probably already attached the school lunch calendar to the fridge to monitor what is going on. Or you may have put your chores list there, or your social calendar.
Whichever the case, the fridge door becomes one of the vital communications avenues within the house. Meaning that as a company, there is a fantastic prospect for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the fridge.
These fridge calendars may come in several distinct forms. The first type is a 3×5 calendar with twelve pages and with a magnetic backing in which the backing has your business card and all your contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid 5 months’ worth of boxes on it, so that they can write the calendar information that is essential to them. On top it has your business name and emblem. These magnetic calendars can be used for years, and are inclined to get taken by people to put on record cabinets or the sides of the desks at work as well as being used as magnetic refrigerator calendars in the home.
From your perspective, these are similar to obtaining personalized directories right where people may see them if they are looking for something that needs to be scheduled. The traditional businesses which use this kind of calendars are printing offices at which clients are tracking longterm deadlines, physicians’ offices for tracking appointments, and automobile repair places for scheduled maintenance and tune-ups.
Your fridge calendar needs to have your company’ name, telephone number, website, and address. Fax numbers are good for magnets intended to target other businesses, doctor’s offices may not require them for patients.
When presenting your company’s information, always keep in mind that readability is necessary. Do a print outside and check it out at your work premises from a moderate distance. Make sure it could be read on arm’s reach, because that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. If you Invoice regularly, you can give them out with the invoices of the last months or first months of the year. It would be a very good for the business to business style opportunity to hand them out during your regional Small Business Development Council Sessions.